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This presentation looks into how IKEA can enter the Sri Lanka market and what strategies it needs to implement together with the new marketing plan.
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This presentation looks into how IKEA can enter the Sri Lanka market and what strategies it needs to implement together with the new marketing plan.
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Executive Summary This essay has focused on the role of digital marketing in contemporary businesses which highlights the importance of digital marketing compared to its limited
Overview The Balanced Score Card is a framework introduced by Norton and Kaplan in 1992 to facilitate the companies with balancing different major and influential perspectives in both external